100% Pure

100% PURE™ is an all-natural, cruelty-free, environment-conscious beauty brand.

100% PURE™ isn’t just their name. Or just their ingredient list. The name stands for a commitment to producing the purest, healthiest products and educating everyone on why being 100% pure is so important.

The brand strives to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

The products are non-toxic, with no chemical preservatives, no artificial colors or fragrances.

Read more about 8 Organic haircare brands that are ethically sourced