AMARA is a conscious lifestyle brand of swimwear made for the minimalist. The brand sets out to share a refined conscious lifestyle that fosters freedom, empowerment, social responsibility and harmony with the natural world. To inspire deep respect for Mother Earth and all her gifts & mysteries. Her beauty and strength representing the standard to which we hold each of our own creations.
“We acknowledge that we live and work on traditional Mayan land and in reverence, take full responsibility for the well being of the land, the people and their ancient culture.”
This slow fashion swimwear is made under permaculture and minimum waste principles, for which they use renewable, recycled, dead stock & natural materials, reusable or compostable packaging, a circular end of life return program to repurpose materials and use of renewable energy.
Furthermore AMARA is strong at teaching conscious lifestyle through brand content. The brand also has a giving back model in place to preserve and regenerate natural spaces, including a clean air contribution through 1 for 1 planting initiatives, a clean water contribution through on site filtration systems as well as a soil health contribution through compost program & biochar production.