AMAZ is a social enterprise started with a dream to make authentic vegan Moroccan shoes. And Fadila saw the bigger picture between AMAZ and its country… through education.
When Fadila Bennani learned about the girls living in the Haut Atlas region in Morocco and their restricted opportunities to go to school, she decided to found a brand that would pay tribute to the Moroccan culture, and at the same time, a fashion that would be ethical and completely sustainable.
The “Maalems” Moroccan artisans handcraft the sneakers. There are two collections for women to choose from, “Mozouna” and “Terz Fassi,” each available in five different colours and packaged plastic-free in a tote bag.
The shoes don’t contain any derived animal materials. The back of the shoe is made of a cotton canvas known as “sfifa”, which is a trimming created with a plant-based silk thread (named “Hrir” or “Skalli” woven)- for those who want to learn about the concepts of this deep cultural rooted shoe.
The difference between both collections is that “Mozounas” is the traditional decoration found in the traditional Berber clothes, while “Terz Fassi” is a type of fabric traditionally used in the art of embroidery from the millenary city of Fes.
Read more about Vegan Moroccan shoes contributing to girls’ education
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