DAI is an eco-luxury brand of technical, tailored, sustainable and performance wear for women who mean business. Basically, workwear comfort-empowered performance.
DAI’s creator, ex investment banker Joanna Dai, was so unimpressed with her workwear that she decided to create her own. Besides ensuring each of the collections delivers comfort, performance, versatility, they are easy care fabrics that are machine washable and iron free.
The brand is also big on the sustainability front, most of thei suppliers are powered using renewable energy sources. Furthermore, 88% of their textiles are eco-certified and their Eco Luxe Essentials range is made from trees certified sustainably managed forests, meaning biodegradable and compostable. On top of that, they pay all of their staff above the London living wage. DAI also offsets carbon on 100% of their shipping, is going climate neutral and uses 50% recycled fibres in 2021.
The brand’s mission is to empower women. Because the world is better when women succeed.