DAWN stands for a fresh, modern and technological interpretation of denim, melting innovative designs with comfort and quality. The brand is changing the fashion industry with jeans that fit better and better fit our times. In their own factory in Saigon, Vietnam, the brand is establishing new standards for fairness and environmental awareness.
Dawniness is a mindset that empowers without patronizing. Under these principles everything the brand does moves towards fairness, transparency and environmental standards. In 2020 & 2021 the brand received 100 out of a possible 100 points in the Fair Wear Foundation's Brand Performance Check.
Surely the most sustainable jeans are those in your closet. DAWN wants to be your second choice. To do this, they work with the best weavers, develop their own eco-materials. Furthermore, DAWN has partnered with the Retraced organization, to make their entire production chain transparent. Using the retraced code, you can track every single production step and find out about the exact origin of the raw materials, identification of the suppliers and certificates. Raw materials and ingredients sometimes have a long way to go before they can be manufactured in their own factory in Saigon. Another indication that the problems in the fashion industry can only be solved globally.
Furthermore the brand also gives back for every purchase of the Environmentalist Tree T-Shirt, planting 11 trees in the Indonesian rainforest with the organisation One Tree Planted”.
DAWN is truly a great product that gets under your skin and close to your heart. A pair of jeans you’ll love to wear every day. A garment that is absolutely in line with our core beliefs in people, compassion, integrity and cheerfulness.