Designer Friday is an eco-conscious fashion brand that stands to empower women, promote body positivity, produce sustainable products using upcycled fabrics.
The brand’s goal is simple: reducing the environmental impact of clothing production, without compromising on style. The entire collection of upcycled maxi dresses is made out of repurposed overstocks, such as leftover cotton, recycled polyester and recycled nylon. Any leftovers from the ready items are collected and transformed into new items like scrunchies and wall hangings. This ensures there’s only very minimal waste left behind.
A sustainable supply chain and transparency are an intrinsic part of the business. All of the fabrics are ethically curated ensuring that these are obtained through responsible and sustainable methods checking each fabric was made by the workers who were paid a fair wage in fair working conditions.
Designer Friday is all about slow fashion, therefore they don’t make any of their items in factories but in small sampling units instead. The mock-ups are made in their London studio using any fabric available to them, such as old t-shirts and leftover fabrics. When creating the patterns, is where the magic of creativity and imagination happens. Then, the mock-ups are sent to India for their transformation into the final products by two tailors and a seamstress in a small unit in India. They benefit from happy working conditions are paid above fair wages.
And, as it couldn’t be otherwise, the beautiful maxi dresses and other designer products are packaged in sustainable cardboard and 100% biodegradable packaging. It’s made in the UK from recycled corrugated paper, certified by the FSC ®. And so is the tissue paper, also made from 25% recycled material and also acid-free (ph-neutral).