Fanny & Alexander is a brand of crafted analogue toys offering a welcome antidote to our digital age and to modern toys which only require children to sit passively before them. The brand is on a mission to foster a sense of appreciation, cultivate imagination, and act as tools for learning as well as creating many moments of childhood wonder.
Fanny & Alexander was founded on a fundamental desire to encourage children (and the adults who love them) to play a little more, and a little better. The founder, Delfina Aguilar, had long been captivated by objects that were well-conceived, well-designed, and well-made, but after becoming an aunt, and later a mother, quickly realised that very few toys in her family's toy chest possessed these qualities. Where were the toys in handsome natural materials for little hands to cherish, or the toys that engaged limitless imaginations, or called their playmates out on important adventures?
And so Fanny & Alexander was born. Fastidiously designed and made, theirs are deceptively simple toys that require no power source except the child's own ideas and energy. Made from furniture-standard hardwoods, soft leathers and quality fabrics, they are designed to be a pleasure to look at and a joy to play with. They're designed to last, and to be loved.