About Brand

Frugi will quickly become one of your children’s favorite brands. Why? The answer is simple: because Frugi is kids’ approved.
The brand gets children involved in their creation process. For example, some designs and prints are inspired by children’s drawings and ideas. This makes for a very colorful and fun brand. Their whole branding is playful and kid-friendly. Their narrative and their website will feel like a journey to another planet. A super fun one.
Their fabrics are made from organic cotton and use no chemicals. Their outwear line uses recycled plastic bottles. If you want to make getting dressed in the mornings more easy, Frugi is your friend!

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