About Brand

The purity of iKOU Skincare is renowned for it’s high ethical standards and use of clean ingredients, making beauty products that are chemical-free, organic and derived directly from nature.
iKOU (ik-oo) Is a Japanese verb, meaning to rest, to relax, to restore. The Kanji symbolises bringing the holiday feeling of rest, relaxation and restoration to both the heart and the soul. The iKOU ethos was founded on the philosophy that skin health is an outward reflection of your well-being and emotions.
With a strong focus on ethically wild-harvested Australian ingredients that are next-level organic as they are essentially “farmed” by nature, not man, in remote, pristine locations, ensuring an abundance of essential phytonutrients. iKOU’s commitment to purity extends across all stages of formulation and production, including ground breaking cellular extraction that doesn’t require heat, ensuring our active ingredients’ potency is never compromised.
Born from the journey of healing a stressed skin condition, founders Naomi & Paul Whitfeld’s quest for wellness led to a passion for combining innovative, botanical skincare with conscious home spa rituals to treat skin, mind and body as a whole.
From humble beginnings making products in their Blue Mountains kitchen, iKOU has flourished to become the international brand it is today, synonymous with a fusion of modern, organic skincare and ancient global spa rituals that transform the way you feel.
The products are paraben-free, sulphate free, SLS-free, phthalate-free, artificial fragrance-free, mineral oil-free, palm oil free, and formaldehyde-free. Also vegan and cruelty free, where KOU’s promise is to never test any of their products or ingredients on animals and, despite high demand, refuses to export our range to any country where import animal testing is mandatory.

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