About Brand

KeepCup is known as the world’s first barista standard reusable cup. Designed for drinking pleasure on the go, hygienic and easy to care for, made to last.
KeepCup is available in a range of materials, colours and sizes, and you can also choose to design your own to ensure its the right fit and a cup that you’ll cherish for many years to come.
It started in a Melbourne cafe with a simple idea: keep it and use it again. When siblings Abigail and Jamie Forsyth started a café business in Melbourne in 1998, disposable cups were entering the public landscape; the signifier of a busy professional life and a vibrant independent coffee scene. As the business grew, so did their concerns about the volume of packaging being consumed, particularly disposable cups; lined with polyethylene, they were non-recyclable.
In 2007, following the successful trial of a reusable soup mug, and the unsuitability of existing thermoses and mugs for refill in a café environment, they decided to design and manufacture their own – a barista standard reusable cup for people to enjoy better coffee on the go. They took a huge gamble that usability, low-impact manufacturing and design aesthetics could drive behaviour change and make a difference to how people think about convenience culture.
KeepCup is designed with modularity in mind. KeepCups have as few parts as possible, and the use of common parts across multiple products means lost or damaged components can easily be replaced – so our customers can replace a part, not the product – reducing our products’ overall impact.
The brand also offers an impact calculator for individuals to trace their positive contribution from saving single-use cups going to landfill!

Read more about How much plastic would you save with an eco coffee cup?

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