About Brand

A sensitive mouth? Yellow teeth problems? Put all the best natural ingredients together and whiten your teeth with the active charcoal-based mud.
Jessica Arman, a mother of four children took the idea to create her own toothpaste very seriously as she wanted to help her child’s sensitive teeth. What started off as a simple home remedy as turned into a successful family business, as well as a dental hygiene revolution.
Magic Mud uses smart ingredients like activated charcoal, coconut oil, bentonite clay, and organic essential oils. Completely vegan and cruelty free, wit no nasties like fluoride, GMO’s, triclosan, glycerin, or foaming agents, also no gluten, no cruelty. The alkaline formula is a refreshing alternative to most teeth whiteners that are alarmingly acidic. It comes in four delicious flavours: spearmint, wintergreen, cinnamon clove and peppermint.
This toothpaste is perfect if you have sensitive teeth and gums, if you love coffee, wine or the occasional smoke, you simply want whiter teeth (who doesn’t want that!), but mostly if you’re done with toxic chemicals in toothpaste.
Magic Mud has recently expanded the charcoal-based range to body care, soaps and deodorants.

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