About Brand

NALU is a lingerie and swimwear brand with minimalist views and quiet aesthetics. In a world of excess, NALU reclaims the joy of simplicity.
This is not about how little we can live with, it is about figuring out what we simply can’t live without. Living with less has its virtues, but the task of essential living is to uncover the elements that bring us joy.
The brand carefully manufactures in a factory in Transylvania, Cluj-Napoca. The lingerie and swimwear pieces that have the simplest design and are made of the highest quality fabrics. Because buying better-made things helps us buy less. Everyday lingerie is the embodiment of a second skin that should allow us to move freely and to feel at ease. NALU’s philosophy is rooted in kindness and in the need to be gentle to our bodies, reflected in their non-wired, non-padded range of essential pieces made of the softest cotton.
The swimwear items are an extension of our skin during summertime. Made of the finest Italian fabric and using a minimal design with clean edges, NALU swimwear pieces suit various types of bodies due to the flattering lines that highlight the natural curves of the body.
NALU’s mission is to cultivate selectivity, to transform plain objects into pieces that speak about who we are and what makes us happy. Simplification is not a trend. It is our nature. It is a basic need that is getting rediscovered. It is now present in all new aesthetics. It is present in design, in architecture, in our life philosophy, as well as in the clothes we choose. This is the reason for NALU’s existence, a product range that includes non-underwired and non-padded bras and briefs with contemporary design. Essential lingerie that allows us to move freely and highlights the natural shape of our bodies.

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