About Brand

PICO produces essential, everyday goods, which can be traced right back to the source. If you’re on the market for simple, soft, comfortable, naturally dyed cotton underwear this may be your brand.
PICO works directly with a small, living-wage paying, factory in southern India, using organic cotton sourced from farmers’ cooperatives.
In Project # 1 the brand began with the first things to be put on in the morning - super soft and simple, everyday underwear. For Project #2, they researched and learnt about indigenous Indian cotton and are working with a cooperative in Gujarat to produce handwoven bath sheets and hand towels using this locally grown fibre. Currently in the research stage of Project #3, discovering the British fibre industry and working with British sheep & wool first hand.

Read more about The 36 most sustainable brands of ethical underwear

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