About Brand

With Rareform you’ll never see a billboard the same way again. This brand repurposes billboard vinyl into one-of-a-kind bags & accessories. Bold. Colourful. Unique.
Based in Los Angeles, California, at Rareform they hand-cut each billboard vinyl, wash, and sew it into a bold, unique, and colourful product while intercepting over 3 million pounds of billboards from the landfills.
Alec was living in El Salvador when he saw his friends and neighbors using billboards as roofing. It dawned on him: billboards are durable and weather resistant, made from vinyl (who knew?), and are not traditionally recyclable. Being an avid surfer, he came back to the US, grabbed his brother, and found someone to sew a surfboard bag made from billboards. Several phone calls to some large billboard companies later, truckloads started showing up to their parents’ house (sorry, mom!). And so it began. No fancy technology here. Their team then cuts each billboard in our warehouse in Agoura Hills, CA into pieces to be sent out for final stitching. They review the cuts pieces for color quality and any potential damage before sending them on their way.
Wondering about scraps? Rareform uses scrap pieces to make some of our tiniest products (hello, Roam Keychain!) to ensure the most minimal amount of waste.


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