Reform is An International Award Winning lifestyle Design Brand based in Cairo - Egypt. The brand provide a whole range of high end eco-friendly furniture, home & fashion accessories and it’s made out of recycled plastic bags.
Socially, Reform takes reviving the weaving industry in Egypt, with its main goal to restore an old craft that is on a brick of extinction, were this craft goes back to more than 1000 years ago.
The automation of the weaving industry affected handmade crafts to an extent that craftsmen would not be able to make a living out from it, were it makes this craft in danger of dying out within a decade because the next generation is not picking it up. While on the other hand, by focusing on empowering local communities & encouraging craftsmanship, Reform takes the opportunity to help and empower underprivileged women with limited resources offering them new job opportunities with a steady sustainable income.