Recreational Equipment, Inc. (aka REI) believes a life outdoors is a life well-lived! That it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, the brand has been your local outdoor co-op, to bring only top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family.
Besides REI’s love for selling high-quality outdoor gear and apparel, the brand also designs and develops its own: REI Co-op and Co-op Cycles. The brand’s teams get outside with members in the dirt, wind and rain to put our designs to the test to ensure the products work for you and can be passed down a generation—or two.
REI puts sustainability at the center of how they make products. For example, in 2018 the brand debuted comprehensive product sustainability standards that apply to every brand we sell. This means working closely with their partners at home and abroad which ultimately allows the brand to make a larger impact across the outdoor industry. From seeking better ways of making goods, to advancing fair trade manufacturing practices, to putting our profits to good use, REI advocates for the places we all love and make it easier for customers to shop their values.
And because REI has no shareholders, with every purchase you make with them, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. Annually, more than 70 percent of our annual profits are invested back into the outdoor community through dividends to REI members, employee profit-sharing and retirement, and investments in nonprofits dedicated to the outdoors.
Read more about Your sustainable wild camping survival kit [Ultimate Guide]