About Brand

Created for fitness, designed for life, SILOU is a luxury activewear brand specialising in clothes that feel good on the body, perform in the gym, shape and support, and are kind to the planet.
Founded in 2016 by former model and mother of three Tatiana Kovylina, and marketing entrepreneur and yoga teacher Phoebe Greenacre, the pair created their first range of functional, feminine “lifewear” as a response to their busy lifestyles and the need for multi-tasking pieces that could be worn to the gym and beyond, consciously.
Technical yet tailored, SILOU clothes are always made working with textile engineers in Italy to create luxurious, performance-tested technologically advanced fabrics that are non-toxic, sustainable, moisture-wicking, body-shaping, soft on the skin, long-lasting and high-quality.
The collections are thoughtfully designed, based on the idea of wardrobe staples, their designs are classic, elegant, season-less and versatile. Using a second-skin concept, their activewear performs both in the gym and throughout the day.
SILOU’s activewear is produced with dedication and care in sweatshop free production houses in both Lithuania and Portugal, which surpass European standards of good working conditions and fair pay.

DISCOUNT CODE: Use the code OURGOODBRANDS15 for a 15% discount for all SILOU LONDON products

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