About Brand

The Rushing Hour is an ethical and sustainably made fashion label that brings a collection with minimalist sensibility and a polished edginess.
The pieces are versatile enough to go from office smart to street sleek with ease. The collections are made from rescued designer cast-off fabrics and other organic and ethically grown fibres.
The Rushing Hour styles are designed for the value-driven, modern women. She’s about conscious living. She is a creature of her own making, yet moulded by love. She finds opportunities in difficulties. She is not bound by society or what the current collective dictates.
From the very start, the brand has been committed to innovation and humanity. They don’t believe that fashion which gets replaced every season is “good design”. Instead, they believe in making quality garments that last season after season, made through a sustainable and transparent process.
The Rushing Hour work with a factory with a transparent textile supply chain, from farming, weaving, all the way to production. Their partner is also committed to ethical and social responsibility - 5% of its profit are dedicated to benefit charity organisations with a focus on the health and development for children in rural areas of China.
The Rushing Hour also gives back, and they stand up for Equality, for by providing education for girls in developing countries for every piece sold.

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