About Brand

Designing beautiful and environmentally friendly oral care is what we do. We believe that the power of change lies in the small things...As small as a toothbrush.

Over 4.7 billion plastic toothbrushes are produced worldwide every year and 99% of these brushes are not biodegradable. Every single toothbrush you have ever used is still in existence; either in a landfill or floating somewhere in the ocean.

Bamboo toothbrushes seem to be the current eco alternative, but they are still being made purposefully not to last. Whilst being better than polluting plastic, we believe that something you use everyday that is designed not to last, is inherently unsustainable.

This is where we intend to be different. The toothbrush is often the thing that's overlooked in the bathroom. By insisting on both beauty and sustainability in its design, we have created an eco toothbrush that people want to keep forever, still recognising that the heads have to be disposable.

We minimise the environmental impact of what you have to replace, by making the heads as small as possible and from plant-based, biodegradable plastic. The rest we make beautiful enough to keep for a lifetime.


  • joshuao
    December 21, 2021 at 2:29 pm

    Awesome brand, awesome product.

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