About Brand

Simple natural toys are vital for a child’s development. Dolls and soft toys will bring wonder and enchantment in your child’s every day play, and become a perfect childhood friend!
Wild Thing Toys – a trading name for the company Ink and Ocean Ltd, was founded by Fehmida Ibrahim Shah. She has worked in various fields, amongst which are floristry and social housing, until that is, she went back to doing what she loved the most, creating toys that inspire imagination and play.
Fehmida has always been passionate about supporting a fair trade business model, therefore their dolls and soft toys are guaranteed certified fair trade.
The toys are made by Selyn, in Sri Lanka, a Fair-trade ceritified handicraft company. As a sustainable social business based on the principles of fair trade, the brand seeks responsible practices in order to uplift the living standards of rural women and men whilst also creating a way of life within which they will thrive. The artisans have access to services such as health camps, child-care facilities, life skills programmes and leadership training.

Read more about 30 Eco toys gift ideas your eco kids will love this Christmas

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