Zoe Morton is all about transparency, and this is key to many consumers buying habits in the modern-day person. Whether it’s transparency over its materials, pay their workers earn, or how they help others around them to ensure an ethical and sustainable jewelry brand.
All the products are cast from recycled metals; solid brass silver or gold are the materials of choice as she doesn’t like to gold plate anything. This is due to it not lasting, as well as it being very hard to recycle once coated meaning it isn’t as sustainable.
ZM jewelry is created in London and workers get fair pay as well as the workers in the sustainable mines in Sri Lanka.
Their packaging is made from recycled materials in Cornwall which are also compostable. Finally, the brand plants a tree for every piece of jewelry sold.